These videos will help explain to you how advertisements are intentionally designed to persuade your subconscious brain.
Disclaimer: Some of the ads on this page can be considered graphic, upsetting, or downright false. I chose these ads because they fit into a certain category of advertisement.
I am not trying to make you believe anything that these ads are selling.
Types of Advertising Appeals
Emotional or Altruistic - Works on your emotions. These may include wanting to do things for others or your family. They may make you feel like you'll be a good person after purchasing their product.
Fear - These ads work by leaving you with a scared feeling. What if something happened to you? What if something happened to your family?
Bandwagon - Everyone is doing it, are you? When someone is "jumping on the bandwagon" that means that they are joining what everyone else is doing. These ads will make it seem like you'll be a part of the group. They may pretend that there whatever they are selling is popular or needs to be in your life.
Humor - These ads make you laugh. Smiles sell! You remember what made you laugh and you buy their product.
Romance or Sex Appeal - The advertisements will try to make you think that if you use these products, you'll become attractive or attractive people will be drawn to you.
Anger - These ads are meant to invoke a negative feeling in you towards their topics. Usually they are trying to get you to take action or do something about whatever the bad thing is that's depicted.
Intellectual or Rationale - Because buying this product is the smart/obvious/best choice to make! Why wouldn't you buy this product? Smart people buy this. These advertisements use your rationale or ability to make smart choices to purchase their products.
Emulation - You want to be like that other person, right? These ads show you someone that they think you would aspire to become. You will see this a lot in weight loss ads, they were fat, then they took that diet supplement and now they are skinny.
Friendship - If you buy this product, you'll get some friends! These advertisements often show that if you buy their product, you'll be the center of attention and surrounded by friends.
Pleasure or Fun - You'd have so much fun while using our product! Advertisers use this technique when they want people to think that they would have the time of their lives using their product. Companies that sell cigarettes and alcohol use this technique a lot.
Status - You'll seem very high class if you buy this product. These ads make you feel like you'd be fancy, luxurious, high-class, rich, etc. if you purchase their products.